You guys — I have gone down a rabbit hole. 🤦🏻♀️ I started searching for country tourism slogans to include on a Country Quick Facts Infographic I am creating for my newly-designed country category pages (check out the test run for Colombia here!).
Before I knew it, I had compiled a comprehensive list of the tourism slogans for every country and territory in the world! So I decided to rank the Top 20 Best and Worst tourism slogans just for kicks. And I also threw in a few tourism logos while I was at it!
It was interesting to see what catchy (or not-so-catchy) taglines countries have come up with to lure tourists, especially since (at the time of this writing) US citizens are banned from all but a handful of these countries due to the coronavirus.
Some countries opted for the easy go-to of alliteration (“Brilliant Barbados”; “Beautiful Burundi”; “Pristine Paradise Palau”; “Timeless Tuvalu”) or assonance (“Epic Estonia”; “Incredible India”). Other countries got a little more creative (Djibouti: “Djibeauty”; Slovenia: “I feel sLOVEnia”; Ukraine: “It’s all about U”).
A few countries decided to make some bold claims (“Dominican Republic Has It All”; “All You Need Is Ecuador”; Honduras: “Everything Is Here”), while smaller, lesser-known countries opted to just tell you where they are located (Andorra: “The Pyrenean Country”; Bosnia & Herzegovina: “The Heart of SE Europe”).
Without further ado, here is my ranking (in alphabetical order) of the Top 20 Best and Worst Country Tourism Slogans. Let’s get the cringeworthy taglines out of the way first before moving onto the catchy ones….
Table of Contents
Worst Country Tourism Slogans
Armenia – Visit Armenia, It is Beautiful
Straight to the point but I feel like Armenia kind of mailed it in on this one.
Brazil – Visit and Love Us
Sounds a bit needy to me, Brazil.
Brunei Darussalam – Abode of Peace
Interesting slogan for a country known for its human rights violations…
El Salvador – El Salvador: Impressive!
I guess this is a step up from their previous slogan “The 45-Minute Country” but still a bit lackluster.
Finland – I Wish I Was in Finland
Putting the words in tourists’ mouths…
Gibraltar (UK) – Time to be Enlightened
I’m pretty sure Gibraltar is all about a giant rock so I’m not sure what’s so enlightening?
Honduras – Everything is Here
Bold claim, Honduras.
Hungary – WOW Hungary
WOW is supposedly an acronym for Wellspring of Wonders but it really only works if you’re in the know. I kinda feel like they should just spell it out and skip the acronym altogether?
Indonesia – Wonderful Indonesia
I’m sure it is wonderful but I feel like they missed an opportunity for something more creative here…
Iran – You Are Invited
Nice sentiment but are we really? At least for Americans, I’m not so sure how welcome we’d be.
Jordan – Yes, It’s Jordan
Jordan’s getting a bit cocky here if you ask me…
Luxembourg – Live Your Unexpected Luxembourg
I’m not even sure what this means? I’ve been to Luxembourg and it is a beautiful but bland tiny speck of a country.
Montserrat (UK) – Come. We Have Time for You.
It’s actually so bad that it’s kind of good.
The Netherlands – The Original Cool
I think I’m missing something. What does this even mean?
Paraguay – You Have to Feel It!
Feel what? A bit forward for a first date.
Slovakia – Travel in Slovakia – Good Idea
I actually secretly love how cringeworthy this one is…
Syria – Always Beautiful
Really, Syria? The decades of civil war might imply otherwise.
Tunisia – I Feel Like Tunisia
What does this even mean?!
United States – All Within Your Reach
America, you can do better. First of all, our country is huge. Second of all, I beg to differ based on the rampant racial and gender inequity coursing through our nation.
Uruguay – Uruguay Natural
Huh? I don’t get it.
Best Country Tourism Slogans
Anguilla (UK) – Tranquillity Wrapped in Blue
This conjures up an image of taking a nap on a beach, wrapped up in a beach towel, with not a care in the world.
Antigua and Barbuda – The Beach is Just the Beginning
I like both the alliteration and the implication that there’s so much more to this country than it belies on the surface.
Austria – Arrive and Revive
This just sounds so refreshing!
Bhutan – Happiness is a Place
Bhutan measures Gross Domestic Happiness as a metric of success so I believe them…
Cape Verde – No Stress
Sounds good to me!
Denmark – The Happiest Place on Earth
If you’ve got it, flaunt it.
Djibouti – Djibeauty
See what they did there? Love the catchphrase but you need to work on your logo, Djibouti.
Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable
I’m all about the hidden gems so sign me up!
Fiji – Where Happiness Finds You
Yes, please. 🙋🏻♀️
Kiribati – For Travellers
The implication is that Kiribati is for travelers, NOT tourists. And I like it.
Montenegro – Wild Beauty
Something about this slogan just resonates with me.
Morocco – Much Mor
Clever, Morocco.
Mozambique – Explore the Unexplored!
My kind of traveling!
Nigeria – Good People, Great Nation
I just love the country pride and it actually really makes me want to visit.
Oman – Beauty Has an Address
Since I list Oman as one of my favorite places I have visited, I can attest to the truth of this statement.
Philippines – It’s More Fun in the Philippines
Enticing…I’d like to find out if this is true!
Tajikistan – Feel the Friendship
Sounds lovely, Tajikistan.
Timor-Leste – Explore the Undiscovered
Hidden gems are my jam. One day, Timor-Leste, one day.
Ukraine – It’s All About U
I love both the play on words and the inviting sentiment here!
Uzbekistan – Naturally Irresistible!
From the pictures I’ve seen, I’m dying to find out if I can’t resist the nature in Uzbekistan.
Complete List of Tourism Slogans by Country
Afghanistan – N/A
Albania – Go Your Own Way
Algeria – Tourism for Everybody
American Samoa (US) – N/A
Angola – Country of the Future
Anguilla (UK) – Tranquillity Wrapped in Blue
Andorra – The Pyrenean Country
Antarctica – The White Continent
Antigua and Barbuda – The Beach is Just the Beginning
Argentina – Beats to Your Rhythm
Armenia – Visit Armenia, It is Beautiful
Artsakh (Armenia) – A Hidden Treasure
Aruba (Netherlands) – One Happy Island
Australia – Come Live Australia’s PhilAUSophy
Austria – Arrive and Revive
Azerbaijan – Take Another Look
Bahamas – Fly Away
Bahrain – Ours. Yours. Bahrain.
Bangladesh – Beautiful Bangladesh
Barbados – Brilliant Barbados
Belarus – Hospitality Without Borders
Belgium – The Place to Be
Belize – Belize is a Curious Place
Benin – N/A
Bermuda (UK) – So Much More
Bhutan – Happiness is a Place
Bolivia – Bolivia Awaits You
Bonaire (Netherlands) – Once a Visitor Always a Friend
Bosnia and Herzegovina – The Heart of SE Europe
Botswana – Our Pride, Your Destination
Brazil – Brazil. Visit and Love Us
Brunei Darussalam – Abode of Peace
Bulgaria – A Discovery to Share
Burkina Faso – N/A
Burundi – Beautiful Burundi
Cabo Verde – No Stress
Cambodia – Kingdom of Wonder
Cameroon – Africa in Miniature
Canada – Keep Exploring
Cayman Islands (UK) – Dream in Cayman
Central African Republic – N/A
Chad – Oasis of the Sahel
Chile – Where the Impossible is Possible
China – Explore the World with Us
Colombia – Colombia is Magical Realism
Comoros – N/A
Congo, Democratic Republic of – N/A
Congo, Republic of – N/A
Cook Islands (New Zealand) – Love A Little Paradise
Costa Rica – Essential Costa Rica
Côte d’Ivoire – N/A
Croatia – Full of Life
Cuba – Autentica Cuba
Curaçao (Netherlands) – Curacao: Real. Different.
Cyprus – Cyprus in Your Heart
Czech Republic – Land of Stories
Denmark – The Happiest Place on Earth
Djibouti – Djibeauty
Dominica – The Nature Island
Dominican Republic – Dominican Republic Has It All
East Timor – Being First Has Its Rewards
Ecuador – All You Need is Ecuador
Egypt – Where It All Begins
El Salvador – El Salvador: Impressive!
England – Discover Your England
Equatorial Guinea – N/A
Eritrea – N/A
Estonia – Epic Estonia
Eswatini – A Royal Experience
Ethiopia – Land of Origins
Falkland Islands (UK) – Desire the Right
Faroe Islands (Denmark) – Unspoiled, Unexplored, Unbelievable
Fiji – Where Happiness Finds You
Finland – I Wish I Was in Finland
France – Rendez Vous en France
French Guiana (France) – N/A
French Polynesia (France) – Reconnect with the World
Gabon – N/A
Gambia – The Smiling Coast of Africa
Georgia – For the Best Moments of Your Life
Germany – Simply Inspiring
Ghana – Culture, Warmth, and Much More
Gibraltar (UK) – Time to be Enlightened
Greece – Always in Season
Greenland (Denmark) – N/A
Grenada – Pure Grenada: The Spice of the Caribbean
Guadeloupe (France) – The French Caribbean Archipelago
Guam (US) – Where America’s Day Begins
Guatemala – Heart of the Mayan World
Guinea – N/A
Guinea-Bissau – N/A
Guyana – South America, Undiscovered
Haiti – Experience It!
Honduras – Everything is Here
Hong Kong (China) – Best of It All, It’s in Hong Kong
Hungary – WOW Hungary
Iceland – Inspired by Iceland
India – Incredible India
Indonesia – Wonderful Indonesia
Iran – You Are Invited
Iraq – The Other Iraq (Kurdistan)
Ireland – Jump into Ireland
Israel – Land of Creation
Italy – Made in Italy
Jamaica – Heartbeat of the World
Japan – Endless Discovery
Jordan – Yes, It’s Jordan
Kazakhstan – The Land of Wonders
Kenya – Magical Kenya
Kiribati – For Travellers
Kosovo – N/A
Kuwait – Pearl of the Gulf
Kyrgyzstan – So Much to Discover!
Lao People’s Democratic Republic (Laos) – Simply Beautiful
Latvia – Best Enjoyed Slowly
Lebanon – Passion for Living
Lesotho – The Kingdom in the Sky
Liberia – The Gateway for Tourism
Libya – N/A
Liechtenstein – Experience Princely Moments
Lithuania – Real is Beautiful
Luxembourg – Live Your Unexpected Luxembourg
Macau (China) – The City of Dreams
Madagascar – A Genuine Island, A World Apart
Malawi – The Warm Heart of Africa
Malaysia – Truly Asia
Maldives – The Sunny Side of Life
Mali – N/A
Malta – Truly Mediterranean
Marshall Islands – N/A
Martinique (France) – There’s Only One Martinique
Mauritania – N/A
Mauritius – It’s a Pleasure
Mayotte (France) – N/A
Mexico – A World of Its Own
Micronesia (Federated States of) – Experience the Warmth
Moldova – Discover the Routes of Life
Monaco – For You
Mongolia – Nomadic by Nature
Montenegro – Wild Beauty
Montserrat (UK) – Come. We Have Time for You.
Morocco – Much Mor
Mozambique – Explore the Unexplored!
Myanmar – Myanmar, Be Enchanted
Namibia – Endless Horizons
Nauru – N/A
Nepal – Lifetime Experiences
Netherlands – The Original Cool
New Caledonia (France) – Pacific Heart
New Zealand – 100% Pure
Nicaragua – I Love You As You Are
Niger – N/A
Nigeria – Good People, Great Nation
Niue (New Zealand) – Nowhere Like Us
North Korea – N/A
North Macedonia – North Macedonia Timeless
Northern Mariana Islands (US) – N/A
Norway – Powered by Nature
Oman – Beauty Has An Address
Pakistan – It’s Beautiful, It’s Pakistan
Palau – Pristine Paradise Palau
Palestinian Territories – A Land of the Heart
Panama – Discovered by Nature
Papua New Guinea – A Million Different Journeys
Paraguay – You Have to Feel It!
Peru – Land of the Incas
Philippines – It’s More Fun in the Philippines
Pitcairn Island (UK) – Come Explore
Poland – Move Your Imagination
Portugal – Europe’s West Coast
Puerto Rico (US) – Ready to Enchant You
Qatar – Qurated for You
Reunion Island (France) – The Ultimate Island
Romania – Explore the Carpathian Garden
Russian Federation – Reveal Your Own Russia
Rwanda – Discover the Land of a Thousand Hills
Saba (Netherlands) – The Unspoiled Queen of the Caribbean
Samoa – Beautiful Samoa
San Marino – San Marino For All
Sao Tome and Principe – N/A
Saudi Arabia – Experience to Discover
Scotland – A Spirit of Its Own
Senegal – N/A
Serbia – My Serbia
Seychelles – Another World
Sierra Leone – The Freedom to Explore
Singapore – Passion Made Possible
Slovakia – Travel in Slovakia – Good Idea
Slovenia – I Feel sLOVEnia
Solomon Islands – Solomon Is.
Somalia – N/A
South Africa – Inspiring New Ways
South Korea – Imagine Your Korea
South Sudan – N/A
Spain – #spainindetail
Sri Lanka – So Sri Lanka
St. Eustatius (Netherlands) – The Caribbean’s Hidden Treasure
St. Kitts and Nevis – Follow Your Heart
St. Lucia – Let Her Inspire You
St. Martin (France) / St. Maarten (Netherlands) – The Friendly Island
St. Vincent and the Grenadines – The Caribbean You’re Looking For
Sudan – N/A
Suriname – A Colorful Experience…Exotic Beyond Words
Sweden – N/A
Switzerland – Get Natural
Syria – Always Beautiful
Taiwan – The Heart of Asia
Tajikistan – Feel the Friendship
Tanzania – The Soul of Africa
Thailand – Amazing Thailand: It Begins with the People
Tibet (China) – Take a Trip to the Holy Land
Timor-Leste – Explore the Undiscovered
Togo – N/A
Tonga – The True South Pacific
Trinidad and Tobago – Go Beyond Ordinary
Tunisia – I Feel Like Tunisia
Turkey – Be Our Guest
Turkmenistan – The Heart of the Great Silk Road
Turks and Caicos Islands (UK) – Beautiful by Nature
Tuvalu – Timeless Tuvalu
Uganda – The Pearl of Africa
Ukraine – It’s All About U
United Arab Emirates – Discover All That’s Possible
United Kingdom – Home of Amazing Moments
United States of America – All Within Your Reach
Uruguay – Uruguay Natural
Uzbekistan – Naturally Irresistible!
Vanuatu – Discover What Matters
Vatican City – N/A
Venezuela – Venezuela is Your Destination!
Vietnam – Timeless Charm
Virgin Islands (UK) – Nature’s Little Secrets
Virgin Islands (US) – Visit To Be Inspired
Wales – #findyourepic
Wallis and Futuna Islands (France) – Islands of Hidden Treasures
Yemen – N/A
Zambia – Let’s Explore
Zimbabwe – A World of Wonders
Which tourism slogan makes you want to visit that country the most and why?
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